International Journal of Business and Management
Customer Brand Loyalty
Abstract
With the appearance of deceptive sales, poor customer care and crooked promotion, keeping loyal customers
becomes even more difficult. Even though pursuing consumer reliability costs time and effort, it is really the
most valuable asset of a successful company.
becomes even more difficult. Even though pursuing consumer reliability costs time and effort, it is really the
most valuable asset of a successful company.
This work is licensed under a Creative Commons Attribution 3.0 License.
International Journal of Business and Management ISSN 1833-3850 (Print) ISSN 1833-8119 (Online)
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