What Type of Corporate Culture Should the Contemporary Enterprises Build?

Zitian Xu


The corporate culture, the key factor affecting business core competitiveness, is the most strategic management thinking and management method for modern enterprises. The paper discusses that corporate culture plays an important role in the growth of enterprises, analyzes that enterprises should build what type of corporate culture under new economic form?

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DOI: http://dx.doi.org/10.5539/ijbm.v4n1p160

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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