Analysis of Management Strategies of Corporate Public Relation Crisis

Lixin Sun

Abstract


Public relation crisis management has been an important research task in the modern management. Starting from the harms of the public relation crisis, the causes, management methods and principles of the public relation crisis are analyzed in this article. For public relation crisis management, enterprises should admit it timely so as to benefit from it.

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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