Abstract

By building a regressive model, this paper studies the relationship between the internationization degree and operation performance of China’s five major colour TV corporations (TCL Group, Qingdao Haier, Shenzhen Konka, Hisense Electric and Sichuan Changhong). The study shows that the internationalization degree and operation performance of TCL Group, Qingdao Haier and Shenzhen Konka are negatively correlated while it is positively correlated for Hisense Electric and Sichuan Changhong, which indicates that the relationship between the internationalization degree and operation performance of China’s colour TV industry is uncertain. The paper also makes in-depth analysis on reasons of the different results.

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