Application of Groupthink to Generation Y Decision Making Processes within a Professional Services Context in New Zealand

David Hogg

Abstract


Many organisations are adjusting to the presence of Generation Y and their values. Industries that have large
annual intakes of employees, like Professional Services, find this adjustment particularly challenging. Generation
Y challenges workplace rules and norms, this article seeks to understand the decision making process used by
Generation Y to form expectations and perceptions in relation to workplace rules and norms. Understanding this
process will help organisations to better educate and influence Generation Y regarding their career choices and
conduct within the workplace. This article will focus on applying the Groupthink theory to explain the decision
making process used by Generation Y to form expectations and perceptions in relation to workplace rules and
norms. In the conclusion an adjusted Groupthink Model that applies specifically to this context is presented.
Lessons for organisations that may want to have greater influence over the decision making process used by
Generation Y are also presented.


Full Text: PDF DOI: 10.5539/ijbm.v8n8p69

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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