Market-Scanning Capability - A Scale to Measure Firms’ Ability to Sense or Respond to the Changes in the Marketplace

M. Shahedul Alam, Paul D. Guild, Douglas I. Sparkes

Abstract


A new construct called market-scanning capability has been conceptualized that captures firms’ capability to
sense or to respond to the changes in the marketplace. The second-order reflective construct was found to have
four first-order components that are named as CustInfo (i.e., collection of information about customers),
CmpInfo (i.e., information regarding competitiveness), MktResp (i.e., responsiveness to collected market-related
information) and Coord (i.e., coordination among different business units of the firm). The first-order
components of market-scanning capability construct provide a theoretical understanding useful to the
practitioners who want to design the business processes to revamp the market-scanning capability of their
organizations.


Full Text: PDF DOI: 10.5539/ijbm.v8n4p10

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.