To What Extent Would E-mall Enable SMEs to Adopt E-Commerce?

Adel A. Bahaddad, Rayed AlGhamdi, Luke Houghton


This paper presents findings from a study of e-commerce adoption by Small and Medium Enterprises (SMEs) in
Saudi Arabia. Only tiny number of Saudi commercial organizations, mostly medium and large companies from
the manufacturing sector, in involved in e-commerce implementation. The latest report released in 2010 by The
Communications and Information Technology Commission (CITC) in Saudi Arabia shows that only 8% of
businesses sell online. Accordingly new research has been conducted to explore to what extent electronic mall
(e-mall) would enable SMEs in Saudi Arabia to adopt and use online channels for their sales. A quantitative
analysis of responses obtained from a survey of 108 SMEs in Saudi Arabia was conducted. The main results of
the current analysis demonstrate the significant of organizational factors, and technology and environmental
factors. Interestingly, traditional & cultural factors have no significance in this regard.

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