Advantages of Chain Business and Countermeasures of Small- and Medium-Sized Manufacturers

Abstract

Along with the development of market economy in China, chain business has been turned into a guiding ring from the last ring in the supply chain. Chain business’ economy of scale, economy of scope, and advantages of information and integration becomes more prominent. Under this condition, small- and medium-sized manufacturers can adopt more flexible production and diversified marketing strategy by means of combining with retailers directly.