A Conceptual Study on E-marketing and Its Operation on Firm's Promotion and Understanding Customer’s Response

Goodarz Javadian Dehkordi, Samin Rezvani, Muhammad Sabbir Rahman, Firoozeh Fouladivanda, Samaneh Faramarzi Jouya


The purpose of this conceptual paper is to discuss four main different tools which are: mobile marketing, E-mail
marketing, web marketing and marketing through social networking sites, which use to distribute e-marketing
promotion and understanding their different influence on consumers` perception. This study also highlighted the
E-marketing, marketing through internet, mobile marketing, web marketing and role of social networks and their
component in term of perceptual differences and features which are important to them according to the
literatures. The review of the research contains some aspect of mobile marketing, terms like adaption, role of
trust, and customers’ satisfaction. Moreover some attributes of marketing through E-mail like Permission issue
in Email in aim of using for marketing activity and key success factor base on previous literatures.

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DOI: https://doi.org/10.5539/ijbm.v7n19p114

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