On Choices of Innovation Strategy of Chinese Pharmaceutical Enterprises from Perspective of “Wise Pig Game”

Shuzhen Chu, Zhijun Han

Abstract


“Wise Pig Game” is a classical model of modern game theory. Just like the piglet in the model, the pharmaceutical companies of China is gambling with the global pharmaceutical companies and growing cautiously. In this game, the “piglet” not only has to survive, but also should shoulder the heavy responsibility of promoting our national pharmaceutical industry. Therefore, it is very important to choose the right direction of developmental strategy. Through analysis of the model, this paper establishes the choice of innovation strategy for China pharmaceutical enterprises.

Full Text: PDF DOI: 10.5539/ijbm.v3n4p69

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International Journal of Business and Management   ISSN 1833-3850 (Print)   ISSN 1833-8119 (Online)

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