Abstract

In the 21st century, tourism has become one of the most significant social and economic index as well as a foreign exchange accelerator of all countries. This research adopted the data from the Tourism Bureau, Ministry of Transportation and Communications, Republic of China (Taiwan) (2017) and relevant information from 2014 to 2016 to analyze microeconomic factors that affect the tourists to Taiwan such as the residence, gender, purpose, age and occupation of tourists to Taiwan, length of stay, transportation tools, and entry ports, and visitor expenditures. This research draw conclusions according to the research results and gave some specific and practical suggestions on operation improvement and policy making to the tourist industry, relevant governmental units and academic studies.

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