International Business Research
Century Development and Trend of Marketing
Abstract
Since the marketing was established about one century ago, with the advancement of the society and the variance of the
environment, it has gone through dynamic development process with continual changes, enrichments and perfections.
This article will expatiate on the development and trend of marketing from three aspects including marketing concept,
marketing strategy and marketing means.
environment, it has gone through dynamic development process with continual changes, enrichments and perfections.
This article will expatiate on the development and trend of marketing from three aspects including marketing concept,
marketing strategy and marketing means.
This work is licensed under a Creative Commons Attribution 3.0 License.
International Business Research ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)
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