Century Development and Trend of Marketing

Shan Liu


Since the marketing was established about one century ago, with the advancement of the society and the variance of the
environment, it has gone through dynamic development process with continual changes, enrichments and perfections.
This article will expatiate on the development and trend of marketing from three aspects including marketing concept,
marketing strategy and marketing means.

Full Text:


DOI: http://dx.doi.org/10.5539/ibr.v1n1p114

International Business Research  ISSN 1913-9004 (Print), ISSN 1913-9012 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.