Abstract

This research aims to (1) examine the political ideology and prioritization of qualities for men to be chosen as a boyfriend, (2) compare such prioritization among individuals by considering their personal factors, including class years, majors, hometowns, parents’ occupations, and household incomes, and (3) test the relationship between the political ideology and such prioritization. The research is conducted by collecting data from 400 female students of a private university in Pathumthani, Thailand who registered in the final semester of the 2016 academic year. The data are collected via questionnaires, and statistically analyzed by finding the frequencies, percentages, means, and standard deviations as well as by adopting the methods of one-way analysis of variance (ANOVA), Tukey’s Pairwise Comparison Test, and Pearson’s correlation coefficient analysis, with the statistical significance set at the 5-percent level. The results show that overall the sample’s political ideology leans slightly towards liberalism, and the sample gives a moderate priority to the qualities of men to be chosen as a boyfriend. The quality to which the sample gives the top priority is the personal characters of the men. It is also found that the five personal factors also affect the prioritization of qualities for men to be chosen as a boyfriend, and that the political ideology and the prioritization of qualities for the boyfriend-to-be are only weakly related.

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