Abstract

Various efforts have been made to reduce pesticide toxicity, but the level of community participation is still quite low. This study aims to analyze the health belief of Karo’s farmer in pesticide toxicity prevention. The sample used the snowball sampling technique and reach 55 participants. Data were collected by in-depth interviews, FGD, and analyzed in qualitative used thematic analysis. The results found that farmers knew the hazard and effects of pesticides, but they ignored all of prevention. They continue to survive using pesticides cause indirect effects and temporary form of pesticides. They will refer to health services if it was eaten or inhaled, with acute effects and this is very rare. These perceived of farmer showed no benefit to prevent the pesticide. Overall, the farmer will participate in the health programmed if it has the real object and has significant changes to the economic and welfare of farmers. It concluded that the model of health belief could be changing the health behavior in pesticide use influences by the pesticide hazard, fluctuating of market price and horticulture products in bigger demand, traditional medicine habit, and government assurance to farmers.

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