Enhancing Mobile Satisfaction through Integration of Usability and Flow

Chia-Liang Hung, Jerome Chih-Lung Chou, Chung-Ming Ding

Abstract


This research examines the influence of usability and flow on user satisfaction of mobile gaming. Two structural equation models test the influences resulted from usability and flow and compare differences between two main types of mobile games, the RPG/adventure and causal/puzzle types preferred most in Taiwan. The results show that the integrative model of usability and flow explains user mobile satisfaction well. Accordingly, this paper discusses strategies for enhancing user mobile satisfaction by achieving usability and flow experience through collaboration among three important complementary mobile players: game vendors, mobile phone manufactures, and mobile network operators.


Full Text: PDF DOI: 10.5539/emr.v1n1p44

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Engineering Management Research   ISSN 1927-7318 (Print)   ISSN 1927-7326 (Online)

Copyright © Canadian Center of Science and Education

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.