Modelling the Dynamics of Internet Adoption

Abstract

The adoption of the Internet in societies is becoming more important as more and more public and business services are delivered via the Internet. Understanding the dynamics of the adoption is vital in developing policies to stimulate greater adoption. This paper highlights the dynamics of internet adoption in a general society based on the segmentation of the society into subcultures according to their respective affinities towards Internet adoption. System dynamics model are built to reveal the dynamics.