PR: More Than a Goodwill

Heng Wang

Abstract


One highly effective type of advertising costs virtually nothing: public relations. With public relations, the newsworthiness of some aspect of your business or business activities can earn you free publicity in newspapers or magazines, or even on radio or television. This paper provides an overview of what research teaches us about public relations and opens a dialog among practitioners and academics.

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Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

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