Emaciated Chineseness --- A Semiotic Analysis of How China Is Visually Translated at the Opening Ceremony of the 29th Summer Olympics

Ersu Ding

Abstract


This paper proposes to examine how China was presented at the opening ceremony of the 29th Olympic Games. To showcase China to the rest of the world was one of the objectives of the opening ceremony but it had to be done in such a way that the main course of the Olympic narrative would not be much affected – a constraint which greatly reduced the Chineseness of the event. Secondly, selecting symbols of China for the grand occasion was itself a process that would emaciate the whole way of life called Chinese culture. This was complicated by the fact the director and his team had the moral obligations to counter the Orientalist discourse when the Olympic Games were held in their own country.

Full Text: PDF DOI: 10.5539/ass.v6n5p50

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

Copyright © Canadian Center of Science and Education 

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.