Adoption of Internet Banking in Maldives, the Most Important Determinants


  •  Mihna Zahir    
  •  Behrooz Gharleghi    

Abstract

This research explores the relationship between various variables that may influence the behavioural intention to use internet banking such as social influence, performance expectancy, facilitating conditions, effort expectancy, and trust. One of the main aims of this study is to find out the predictors of internet banking adoption and identify these factors. Further objectives include to investigate whether the independent variables namely performance expectancy, effort expectancy, social influence, facilitating conditions and trust affect the behavioural intention to use internet banking. This study has been conducted in Maldives and it will focus on the internet banking users of central bank of Maldives namely Bank of Maldives. A questionnaire was developed using the variables from UTAUT model with an added variable of trust. A total of 150 respondents were collected using simple random sampling. Regression analysis and Correlation analysis was also carried out to determine the relationships between all the dependant variable and independent variables. The results showed that three variables were found to have less significance to the dependant variable of behavioural intention to use internet banking. These three variables are effort expectancy, social influence and trust.


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