The Integrative Nature of BE Teaching: Knowledge and Skills

Tingting Guo, Wenzhong Zhu

Abstract


With the great development of the international trade and communication after China’s entry into the WTO, the demand for talents qualified in both English and business is increasing, so more universities or colleges have paid their attention to the fostering and cultivation of business talents. Starting with the status quo of the market need for BE (Business English) talents and the required knowledge and skills for them, this paper intends to explore effective BE teaching ways from the perspectives of teachers’ qualifications, course designs, teaching models and teaching methodologies.

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Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

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