Content-Based Approach in Exploring the Cognitive Structure of Values

Johanna Maksimainen

Abstract


This article discusses the content-based approach in examination of values. In the content-based approach, human thinking in different contexts is set at the focal point, and attention is devoted to those cognitive processes through which mental representations are constructed. The information contents of mental representations play a decisive role in understanding human behavior. By applying content-based analysis to an examination of the conceptual contents of human values, it is possible to reach a deeper understanding of the cognitive structure which lies as the motivational foundation of actions. In this article, it is argued that different informational contents of values explain variance actualized in behaviors. A suggestion for a model of cognitive structure of values is presented. The model illustrates different information contents related to particular object.

Full Text: PDF DOI: 10.5539/ass.v8n6p26

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.

Asian Social Science   ISSN 1911-2017 (Print)   ISSN 1911-2025 (Online)

Copyright © Canadian Center of Science and Education 

To make sure that you can receive messages from us, please add the 'ccsenet.org' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.