A Model for the Management of Cultural Tourism at Temples in Bangkok, Thailand

Phra Somphop Nasing, Chamnan Rodhetbhai, Ying Keeratiburana

Abstract


This qualitative investigation aims to identify problems with cultural tourism in nine Thai temples and develop a model for improved tourism management. Data was collected by document research, observation, interview and focus group discussion. Results show that temples suffer from a lack of maintenance, poor service, inadequate tourist facilities, minimal community participation and inefficient public relations. A management model to combat these problems was designed by parties from each temple at a workshop. The model provides an eight-part strategy to increase the tourism potential of temples in Bangkok: temple site, safety, conveniences, attractions, services, public relations, cultural tourism and management.


Full Text: PDF DOI: 10.5539/ach.v6n2p242

Asian Culture and History   ISSN 1916-9655(Print)   ISSN 1916-9663 (Online)

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