Analysis of Culture and Buyer Behavior in Chinese Market

Yan Luo


Culture is the most basic cause of a person’s wants and behavior. Country, like China, who has such a long history, has rich culture background. So it is very critical for international cooperates who want to do business in China to know about Chinese culture and how it works to buyers’ behavior. Starting from Chinese culture in Marketing context, this paper discusses how culture influence buyers’ behavior in Chinese Market.

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Asian Culture and History   ISSN 1916-9655(Print)   ISSN 1916-9663 (Online)   Email:

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