Pragmatic Analysis of Fuzziness in Advertising English

Lei Chen


The article tentatively explores the fuzzy expressions in advertising English to realize the ultimate goal of advertising from the perspective of pragmatics. This study is devoted to the pragmatic theories employed by the advertisers in order to make advertisements persuasive, impressive to the target audience. Equipped with the pragmatic knowledge, the target audience can understand advertising language clearly.

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Asian Culture and History   ISSN 1916-9655(Print)   ISSN 1916-9663 (Online)   Email:

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